These days in which new media is fighting for its own place, is great to see how old media, and old model companies, react to the new media. The NFL is a good example of how the old model business used to work. Read this article published in arstechnica.com to understand what is going on.
NFL fumbles DMCA takedown battle, could face sanctions
By Jacqui Cheng | Published: March 20, 2007 - 11:35AM CT
It's no secret that some content owners don't seem to understand how the DMCA works—that, or they simply don't care when sending mass takedown notices. This seems to be the case with the recent saga of legal maneuvers between the National Football League (NFL) and Brooklyn Law School professor Wendy Seltzer. The two have been going back and forth with DMCA-related "requests" since early February—with YouTube stuck in between—and in the process, the NFL itself appears to have violated the DMCA.